Earning and keeping the trust of my readers is at the core of what I do.
The goal is to maintain a strict set of ethical considerations to ensure my editorial independence and the integrity of the stories I’ve written or my commentary on social media.
Editorial Independence
I do not accept any preconditions for coverage, nor do I allow the individuals or companies to review my stories before they are published. Additionally, none of the company spokespersons I talk to are allowed to preview or approve interview questions — a set of talking points are often laid out to establish the theme of the interview.
I do not accept money, gifts, or other consideration as a condition or incentive to write a story. Any gifts of minor value that are accepted or travel and hospitality arrangements are occupational compulsions, and in no way compromise or guarantee editorial coverage.
That apart, companies often loan me devices or grant access to their services for evaluation. I may also agree to an ‘embargo’ with a company allowing me to access pre-release information on a case-by-case basis. The loaned devices are returned post the evaluation period. However, some companies do offer sample units for an extended period for long-term experience.
Reporting Standards
As any communications professional would understand, I abide with the common ‘on the record’, ‘on background’, and ‘off the record’ practices. While ‘on the record’ is the default mode when I talk to the people in the industry in their official capacity, the other modes are possible on pre-agreed terms.
I strive to be accurate, rigorous, and fair in my work. If factual errors are identified, I correct them promptly and transparently.
Conflicts of Interest
I do not cover people or companies where I may have a personal conflict or a conflict of interest via some other professional engagement – consulting, writing, et al – at the time.
As a digital marketing professional, my wife often works with brands and companies that I also engage with. In those cases, we maintain a strict wall of information honoring her contractual obligations and my editorial ethics.
I neither directly invest in companies I cover, nor do I own or trade individual stocks. However, I do invest in mutual funds and similar investment instruments.
Abhishek Baxi
Last updated: August 1, 2026